Oscar Massin Debuts Liberté Lab-Grown Diamond Engagement Rings

When Oscar Massin, a luxury jewelry brand named after a pioneering 19th-century French jeweler, was revived earlier this year, its ambitions in the wedding jewelry market were still under wraps. That changed in late July, when the brand introduced its first sustainable engagement ring collection, Liberté. Set with climate-neutral, lab-grown Latitude Diamonds produced by WD Lab Grown Diamonds in Maryland, the collection marks one of the man-made diamond industry’s first major incursions into luxury branded bridal territory.

The Key to Strong Lab-Grown Diamond Sales? Employee Training

Lab-grown diamonds (LGDs) are not just gaining acceptance in the jewelry market in 2022—they’re becoming so popular that many retailers are scrambling to source them. But while some jewelry retailers are seeing skyrocketing sales with LGDs, others haven’t figured out how to sell and/or market them to their client base... Looking for outside training resources? Two new, high-quality platforms have recently been released to help jewelry retailers present a holistic lab-grown diamond training program to their entire store team. [One] is from the U.S.-based diamond grower, WD Lab-Grown Diamonds, and is full of detailed materials and support for jewelry retailers.

WD Lab Grown Diamonds Names JC Jewels an Authorized Distribution Partner for Australia and New Zealand

WD Lab Grown Diamonds, the first diamond company in the world to be third-party sustainability certified and to achieve 100% climate neutrality, has named Australia-based JC Jewels Pty Ltd. its Authorized Distribution Partner in the Australia and New Zealand markets... Our principles and shared values are the cornerstone of our partnership with WD Lab Grown Diamonds,” said Craig Miller, CEO of JC Jewels. “Together with their team, we look forward to defining a new industry standard for sustainability and transparency within our market.”

WD Lab Grown Diamonds Names M. Geller An Authorized Distribution Partner

This partnership brings together the highest quality and traceable diamonds, with unmatched support and service...“In response to unprecedented and increasing consumer demand, WD is excited to enact this important step in the scaling of our global footprint,” said Sue Rechner, CEO of WD Lab Grown Diamonds. “As origin traceability and provenance assurance become the increasing focus of the consumer, expanding access to our third-party sustainability certified, ‘As Grown’ in the U.S.A. diamonds through M. Geller’s expansive customer network is critical.”

Diamour and WD Lab Grown Diamonds Newest Companies to Join The Plumb Club

The renown of The Plumb Club and its esteemed roster continue to expand with two more distinguished companies being added to the membership. The Club represents well over 100 jewelry, watch and service brands...WD Lab Grown Diamonds is a pioneering technology company and leader in high-quality Chemical Vapor Deposition (CVD) diamonds, with global distribution through a select network of designer, retailer, and distributor partners under the brands WD Lab Grown Diamonds and Latitude...All Plumb Club Members must meet stringent requirements of business ethics, practices and conduct, as well as human rights, social and environmental responsibility, and be in compliance with local, federal and international laws.

The Plumb Club to Introduce Jewelers Resource Center

The Plumb Club has announced the impending debut of its Jewelers Resource Center, an immersive, virtual 3D environment part of its TPC-365 platform...The kickoff event will be held on March 2 at 2 p.m. ET, to give visitors a virtual tour of the Jewelers Resource Center, followed by a presentation of “Is a Tsunami Coming: The Diamond Dilemma,” an educational session featuring a penal of Elliot Tannenbaum of Leo Schachter, Dave Meleski of The Richline Group, and Sue Rechner of WD Lab Grown Diamonds.

A Former Cartier Exec Is Reviving One of France’s Most Historic Jewelers

Paris-based Luximpact, a company that revives historic French jewelry labels using a sustainable and progressive business model, is recasting Oscar Massin’s legacy for 21st century buyers with a new collection of elaborate jewels featuring climate-neutral, lab-grown Latitude Diamonds produced by WD Diamonds, based in the Washington, D.C. area.

Luximpact To Revive Heritage French Jeweler Oscar Massin, Using Lab-grown Rocks

Luximpact has pocketed another piece of history, buying the 19th century French jewelry house Oscar Massin, and plans to recast the designs using lab-grown diamonds.... The diamonds are produced by WD Diamonds, which meets high standards of environmental and ethical responsibility as measured by SCS Global Services. SCS specializes in third-party certification, validation and verification of companies’ environmental and sustainability claims. According to WD, the Latitude branded rocks are fully traceable, grown in the U.S. and guaranteed conflict-free.

FTJCo Fine Jewellery Is First Retailer In Canada Accredited To Carry SCS-007 Sustainability Rated Diamonds

FTJCo Fine Jewellery is the first retailer in Canada to become accredited under the SCS 007 Sustainability Rated Diamond Standard... "We thank each one of our past and future clients for making a purchase that reflects their social and environmental values. Through our long-time partner, WD Diamonds, we have a stock of lab grown diamonds that are sustainability rated and certified as climate neutral under this standard," said Robin Gambhir, CEO of FTJCo.

WD Lab Grown Diamonds Expands with Senior Leadership Team Appointments

WD Lab Grown Diamonds is looking to strengthen its hold on the market with the addition of two new members to its senior leadership team. The US-based lab-grown diamond producer, founded in 2008, has added Elda Fistani as chief revenue officer and Herb Doscher as vice president of operational planning. The company revealed that these appointments are part of its extensive expansion plans.

WD Lab Grown Appoints Brooks Brothers, Timex Veterans

WD Lab Grown Diamonds has appointed Elda Fistani, formerly the chief revenue officer of Brooks Brothers’ jewelry division, as the company’s new chief revenue officer, and Herb Doscher as its vice president of operational planning. The appointments come as “WD solidifies its global market leadership position in the category,” read a statement.

The First Certified Climate Neutral and Sustainability Rated Diamond Arrives with Latitude, a Revolutionary New Brand

This revolutionary new brand offers fully traceable, U.S.A. grown, guaranteed conflict-free diamonds for the modern, discerning consumer.

Lab Grown or Natural Diamonds? The Choice Is Getting Clearer for Customers and Retailers

The only thing holding lab-growns back is that demand exceeds supply. “Every prime lab-grown diamond grower is sold out for 2021 already,” relates Marty Hurwitz of MVI Marketing and publisher of the MVEye. “Some of them are already taking advanced orders for 2022 and they’re getting cash up front for those orders.”

Synthetics Producer Rebrands in Sustainability Push

WD Lab Grown Diamonds is overhauling its brand and expanding its production capabilities, aiming to meet rising demand for synthetics and respond to a sharpened focus on social purpose. The company will change its name to Latitude, and will work toward sustainability certification through SCS Global Services, a third-party certifier and standards developer, WD said Tuesday.

Sourcing Lab-Grown Diamonds: Best Practices for Jewelry Retailers

Consumer demand for lab-grown diamonds is skyrocketing worldwide. And because jewelry retailers will undoubtedly face increased competition for lab-grown diamonds (LGDs) and supply challenges in the category this upcoming holiday season, they should be establishing quality sourcing relationships now—instead of just spot market purchasing—so that when the crush comes, they can rely on consistent supply and pricing. I asked Elda Fistani, CRO of WD Lab Grown Diamonds, a U.S.-based prime grower of lab-grown diamonds: What are best practices for independent retailers to employ to establish good relationships with a lab-grown diamond supplier so as to ensure a consistent supply through the fourth quarter?...

Annual JCK Jewelry Show Returns To Set Global Trends, Showcase Innovation

As the jewelry world’s most diverse (over 1,800 exhibitors) and popular (over 17,000 registered visitors) trade event, JCK delivered daily doses of new jewelry design trends, networking blow-outs and timely insights from June 8 – 13th...At JCK, WD Lab Grown Diamonds Chief Marketing Officer Brittany Lewis spoke on a panel about how Parisian heritage jeweler Oscar Massin is using WD's certified sustainable Latitude branded lab grown diamonds in its designs.

14 Ethical Engagement Ring Jewelers for Diamonds You Can Feel Good About Wearing

If you're trying to make more conscious decisions about the items you spend your money on, then you may want to look into ethical diamonds for an engagement ring...Valley Rose ensures that its diamonds meet the highest standards for ethical and responsible sourcing, by relying on third-party certifications and leading industry experts. Their WD Lab Grown Diamonds are rated on a very strict set of criteria to ensure everything is eco-conscious—and they even use 14k Fairmined Gold, which is an ethical metal that only comes from responsible Artisanal and Small-scale Mining[...]"

The Women of Lab Grown and the Next Gen Consumers

For most of the modern history of the jewelry business, the vast majority of end users (consumers of the product) have been women. Simultaneously, the people controlling the fine jewelry supply pipeline have been men. With the recent explosion of the lab-grown diamond business, this paradigm has shifted. By my count (and it's likely an undercount), there are at least 34 women actively involved in shaping the global lab-grown diamond business and these leaders are driving a new connection with a modern jewelry consumer that is likely to change the jewelry industry for the better.

From Gems for Royalty to Recycled Gold

In the 1800s, Oscar Massin made jewelry for queens. Now the brand will focus on lab-grown diamonds and sustainable practices... In an interview at the company’s headquarters on the Rue de la Paix, Mr. de Narp said that the trio decided to introduce a “luxury jewelry start-up studio” focused solely on recycled gold and eco-certified, traceable lab-grown diamonds because “it’s time to change the codes of an industry that’s not reinventing itself, or at least not fast enough for us.”...Oscar Massin jewelry is made with Latitude Diamonds [a brand from WD Lab Grown Diamonds], which presents itself as the world’s first producer of sustainability-rated, completely carbon-neutral diamonds.

Jewelers Resource Center to Launch

A virtual world of knowledge and discovery open to the entire industry. The Jewelers Resource Center, a legacy gift to the industry from The Plumb Club will launch in March...The inaugural event, on March 2 at 2pm eastern time, will treat visitors to a tour of the Jewelers Resource Center followed by an educational presentation entitled, “Is a Tsunami Coming: The Diamond Dilemma” providing experienced insight into one of the most important categories at retail – diamonds and diamond jewelry. The renowned panelists will include Elliot Tannenbaum of Leo Schachter, Dave Meleski of The Richline Group (a Berkshire Hathaway Company) and Sue Rechner of WD Lab Grown Diamonds.

Webinar Gives Behind-the-Scenes Tour Of Lab Diamond Growth and Certification Process

As consumer demand for lab grown diamonds grows, it is more important than ever for retailers, designers, and distributors to accurately understand and be able to discuss the process behind this emerging new jewelry category.

More Lab-Grown Diamond Jewelry In Stores And A 2022 Wedding Boom Is Formula For Explosive Growth

2022 will be the year of the wedding. According to The Wedding Report, some 2.5 million couples will tie the knot next year, following a two-year lull when only 1.3 married in 2020 and 1.9 million in 2021... WD Lab Grown Diamonds, one of the nation’s leading diamond growers, believes adoption of lab-grown diamonds by brick-and-mortar retailers will unlock even faster growth for the category going forward.

Why Lab-Grown Cutters Struggle to Find Rough

Many traditional cutters want to get their hands on lab-grown material, but contrary to popular belief, consistent supply is hard to find.

New Sustainable Diamond Certification Standard Provides Scientific Proof Of Origin And Builds Consumer Trust

Wouldn’t it be great if the process of buying conflict-free, environmentally sustainable and ethically produced diamonds, or diamond jewelry, was as clear as an internally flawless diamond?

That clarity is here and now, in the transparent form of a new, scientifically rigorous, multi-layered certified sustainability-rated diamond standard, called SCS-007.

New Third-Party Diamond Standard Certifies World’s First Climate Neutral Lab-Grown Diamonds With Verified Origin

In late June 2021, Latitude a lab-grown diamond company that’s a division of the Washington D.C.-based WD Lab Grown Diamonds opened a new chapter in jewelry history by announcing that it is the world’s first and only diamond company to produce lab-grown diamonds that are carbon neutral, and what’s more, climate neutral. While diamonds have long been evaluated based on their cut, color, clarity and carat weight (collectively known as the 4 Cs), Latitude embodies the 5th C, or climate neutrality.

Lab-grown diamonds: The planet conscious millennial's best friend?

Brands and consumers take a shine to the greener, pocket-friendly option to naturally-mined diamonds...In February 2021, WD Lab Grown Diamonds, a leading laboratory-grown diamond producer in the US, announced that it was the first company to be certified under the provisional Certification Standard for Sustainable Diamonds (‘SCS 007’).

Some Created Diamond Sellers Want to Make “As-Grown” A Thing

The companies that offer untreated stones are generally considered more technologically advanced than others. “Our process—both our patents and the proprietary process we put on top of that—put us in a very unique position of not having to treat larger goods to enhance the color,” said WD CEO Sue Rechner.

Labs of luxury: Quality diamonds are now being made by technicians, but can a synthetic gem replace the allure of the real thing?

The biggest challenge for lab-grown diamond producers is finding and hiring enough skilled scientists and technicians to make them quickly and reliably enough in quality and quantity to meet orders...Take WD, considered a higher-end producer. The company’s product is made in the U.S. It’s as-grown and not chemically altered by acid washes or other treatment, as the mined product can be. Finally, the diamonds are climate neutral, with third-party auditing to confirm there are no effects on land, water resources and air quality. All of that generates value.

The Economics of Lab-Grown

Generally speaking, the market is splitting into high-quality and lower-end goods. And these two distinct markets have very different selling structures that affect the way their pricing works... The higher-quality goods come from the more technologically advanced producers around the world. Prices in this sector are relatively stable, as production has not increased at the rate many expected, says Marty Hurwitz, CEO of consultancy MVI Marketing and a board member at WD Lab Grown Diamonds... "“It’s actually really hard to grow these things consistently. This is not a race to capital; this is a race to [see] who can lock [in] the existing experienced human scientists on their team.”

WD Lab Grown Diamonds Names First Authorized Distributor

WD Lab Grown Diamonds has named Chicago-based diamond wholesaler M. Geller Ltd. as its first authorized distribution partner, the company announced Tuesday. WD is based in the United States and grows its diamonds using the chemical vapor deposition (CVD) process at its factory in the Washington, D.C. area. Per the agreement, WD will provide M. Geller’s customers with a “consistent, unmatched” supply of loose WD-branded and generic diamonds.

Ban On Russian Diamonds Has Major Loophole. Congress Is Moving To Close It.

“There is a difference in traceability versus provenance. Traceable means you can track it from point A to B to C. But consumers want provenance assurance on top of that, knowing all the details about how it moves through the supply chain and the values added at each step,” [WD Lab Grown Diamonds CMO] Lewis says...."The consumer is looking for visibility, transparency and assurances about the diamond’s inception – from whence it came. That is going to be difficult to accomplish but absolutely needed. The consumer is in the driver’s seat."

Investor Group Revives Historic French Brand Using Lab-Grown Diamonds

In a sign that lab-grown diamonds are ready for their moment in the luxury spotlight, a group of Paris-based investors led by former Cartier executives Frédéric de Narp and Coralie de Fontenay have revived a historic but long-forgotten French jewelry name and are positioning the brand for the 21st century with a big focus on man-made diamonds...Now, Paris-based Luximpact, a company that revives historic French jewelry labels using a sustainable and progressive business model, is resurrecting his legacy with a new collection of jewels featuring climate-neutral, lab-grown Latitude Diamonds produced by WD Lab Grown Diamonds in Maryland.

French Heritage Jewelry Brand Oscar Massin Has Been Revived

“Oscar caught our attention because his work focused on diamonds, different treatments, shapes, sizes, and settings. Above all, he was interested in reinventing the setting; he was a true diamond innovator,” de Narp says to TZR...The diamonds, which are transparently sourced from WD Lab Grown Diamonds, a leading U.S. supplier of high-quality laboratory grown diamonds (under its offspring brand Latitude) reach the highest-level grading E and F of natural diamonds.

Positive Luxury Awards 2022 Shortlist Announced

Luxury's Leading Awards Celebrating Innovation in Sustainability — The Positive Luxury Awards honour innovation in every aspect of ESG, celebrating leading organisations and driving a global conversation about the future of luxury. We are delighted to announce the shortlist for 2022... Material & Manufacturing Innovation of the Year, Shortlist Includes: WD Lab Grown Diamonds

The Lab-Grown Diamond Report: All That Glitters

Three years on from the ‘watershed’ year of 2018, when natural diamond juggernaut De Beers introduced Lightbox Jewelry, the lab-created diamond category has gone from strength to strength... US-based producer, WD Lab Grown Diamonds, was the first manufacturer to be certified by SCS Global Services – an international standards development business specialising in sustainability and quality performance – under its Certification Standard for Sustainable Diamonds. This grants WD Lab Grown Diamonds third-party authorisation to use the claim of 'Certified Sustainable'and 'Certified Climate Neutral' for their products.

WD Lab Grown Diamonds Announces New CVD Patent Sublicensing Partner

This sublicensing agreement incorporates WD’s full patent portfolio, and importantly those developed through the Carnegie Institution of Washington.

WD Lab Grown Diamonds Adds Two New Executives

WD Lab Grown Diamonds has added two new executives to its leadership team. Elda Fistani, former chief revenue officer of Brooks Brothers' jewelry division Deconic, has been named chief revenue officer of the lab-grown diamond company. Fistani will be tasked with leading the global wholesale sales function, omni-channel sales, and international growth. Watch industry veteran Herb Doscher will take on the vice president of operational planning role. Doscher will be responsible for management of demand and supply.

WD Launches Traceable Lab-Grown Brand

WD Lab Grown Diamonds has introduced a new brand it said offered fully traceable, US-grown and guaranteed conflict-free synthetic stones. The company, which has achieved a sustainability rating through SCS Global Services, noted Tuesday individual third-party certifications would accompany each Latitude stone.

The Ongoing Quest for a Sustainable Diamond

SCS Standards, a division of SCS Global Services—has developed a sustainability certification for the diamond industry... The first gem company—of any type—to achieve sustainability certification (the highest level) is WD Lab Grown Diamonds, which has been working on meeting the standards for a year.

WD Lab Grown Diamonds First to Achieve SCS Sustainable Diamond Certification, Sets New Industry Standard

WD Lab Grown Diamonds ("WD" or the "Company"), a leading laboratory grown diamond producer in the U.S., today announced that it is the first company to be certified under the provisional Certification Standard for Sustainable Diamonds ("SCS 007").